Sunday, September 03, 2006

Bio-Beer: Get Drunk, Stay Healthy

Any second now Rod Sterling is going to jump out of the woodwork and welcome me to the Twilight Zone. In this strange new world beer guzzlers make it to old age and alcoholism is a virtue, not a vice. What happened? A company in Bangalore recently announced they are putting a new beer on the market that not only eliminates nasty hangovers, but it actually improves your health.

Distilled from aloe vera and a few unpronounceable herbal ingredients, the new alcohol was supposedly developed after 20 years of intense research by scientists at Khoday International and Advaith Biotech. The scientists claim that it gives the high of normal alcohol, but without any of those nasty liver-murdering side effects.

I don't know about you, but I for one am a little skeptical. There are a lot of people selling snake oil in this country, but most of them at least have the sense to avoid packaging it in booze.

Officially launched last year, the companies are currently producing about 150,000 bottles and have plans to expand distribution to the UK and USA.

The new beer seems to be more of marketing gimmick than cure all. But you have to wonder: what does a beer made from cactus taste like?

[link]

1 Comments:

At September 22, 2006 11:30 PM, Anonymous Anonymous said...

They probably got the idea of the cactus not causing hangovers in 2004 when it was found some type of prickly pear alleviated hangovers.

Although I'm not sure why they would call it beer. Beer is barley, hops, yeast and malt. What makes that beer-y flavor is the hops. What gives you the hangover is the yeast shit. Yup, all of the alcohol we drink in beer/wine/vodka/booze is yeast shit, either directly or distilled, it's still all yeast shit..

The reason we get hangovers is because alcohol dehyrdrates the body (you pee alot while drinking because alcohol is really a poison so your body reacts) and lowers blood sugar levels (You pee out all of the sugar and salts in your body to fight the toxin). You can feel the same way if you don't drink water for a day and don't eat. I promise, anyone would feel terrible after treating themselves that way for a day or two.

However, It appears these knuckle heads have created something so unplatable that you could never get past drinking one, thereby not imbibing enough booze to have a hangover. Personally they could have just released a "beer" that tasted of sweet strawberries, lemon and lime made from hot tamales and I still wouldn't drink it.

Why? Because I like beer. It's simple. On a hot day it tastes good. It is awesome to cook with to add a nice hoppy flavor. Plus after 6000 years, or, 10,000,000+ generations of humans drinking beer, it's fair to say that we are built to drink beer.

For this product, I think, "drink with alcoholic content" would be a closer approximation, rather than beer.

 

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